Tasti D-Lite: Crowdsourcing- Name that Mascot
Just prior to forming Buzzadelic, BJ Emerson planned and implemented a campaign designed to engage fans and crowdsource a new name for the new Tasti D-Lite mascot. The contest invited fans to provide a name and rationale for the mascot for a chance to win Tasti D-Lite products. From among the many creative entries, “Fillmore Cups” was chosen as the winner. The campaign allowed customers to have a sense of ownership in the brand and participate in what would normally be decided apart from those most passionate about the product.
Grady-White Boats: Award-winning Collaboration and Content Creation
From an variation of a classic poem, Buzzadelic created a 3-D animated video utilizing customer photos previously shared in the ongoing #GradyLife hashtag campaign. Buzzadelic built on the work of Adams & Longino that had adapted the well-known “The Night Before Christmas” poem into “A Grady-White Christmas” years earlier. In terms of engagement, the reach was over 52% of the total page fan base at the time. The number of shares was a new record for Grady-White on a single post and reflects the quality of the content which resonated with the audience. The brand measures top single post engagement and overall engagement on the weekly basis as one of their objectives for social media marketing. The campaign received the marine industry’s highest marketing and creative honor, the Neptune Award, in the category of “Social Media Campaign” from the Marine Marketers of America (MMA) in 2017. Read more.
Booze Dogs: A Dog, In a Bar
When Booze Dogs was ready to launch their line of liquor infused bratwurst, Buzzadelic engineered a strategy designed to optimize the budget of the Greenville, NC, startup. This included an ecommerce solution, targeted page like ads on Facebook, blogger outreach, and production of a brand video featuring Mr. Hughes, the brand mascot.
When GooseWaddle needed to promote its new line of luxury baby blankets, Buzzadelic planned and managed a comprehensive blogger outreach program designed to impact search engine results for keywords related to the brand. The project included identifying over 100 bloggers, coordinating product shipments, then interacting with, and promoting the dozens of positive reviews within social networks which contributed to SEO objectives. Separately, a celebrity outreach campaign helped to elevate the brand profile with several placements with well-known celebrities.
Building Hope Community Life Center: Innovation for Storytelling
Buzzadelic’s deep roots in the community include partnering with more than a dozen non-profits including a local community center, which serves at-risk youth in Pitt County, NC. Each year Buzzadelic has supported the online needs of the organization with social media campaigns and video production as well as a summer film camp. Buzzadelic has now produced two short films with Building Hope, the first of which was an Official Selection in six film festivals with four nominations in the short film category. These projects help the organization tell their story and provide compelling content each year for their annual fundraising event.
SOOP: Animated Videos
Animated explainer videos are a great way to communicate the benefits of a product or service. The folks at SOOP (Simplified Online Ordering Platform) have created an innovative way for customers to order delivery or take-out from their favorite restaurants. Videos for end-users and restaurants were created along with a website to drive awareness and educate the benefits of the service to potentials users.